The THINK Forum by IBM
IBM's flagship event, THINK Forum 2016 was held in India for the second time on February 4th, 2016, that involved distinguished leaders from across the globe getting together and exchanging ideas around upcoming technologies and trends. As part of the content and social team in Ogilvy, I helped create buzz around the event on Twitter through a variety of content assets including social cards, polls, e-mailers and banners.
IBM's #IndiaKaCloud
On the onset of IBM's first public cloud data centre launch in Chennai, IBM alongwith Ogilvy launched a massive campaign leading up to the launch events held in three cities consecutively, viz. Bangalore, Mumbai and Gurgaon. To make people aware about the exciting possibilites that a local data centre provides to Indian businesses, we kickstarted a full-fledged campaign on Twitter called #IndiaKaCloud. Our communication tactics included a series of social cards called 'The Expert Speak', educating people about cloud's capabilities for various Indian industries based on SME inputs, a series of GIFs that showcased various cloud case studies, and during-event cards that were created real-time.
The Tax Monster by Bajaj Allianz Life Insurance
The Challenge: To make something as boring as Income Tax seem interesting, relatable and funny during the tax season, and to engage existing and prospective customers while educating them about Bajaj Allianz Life Insurance's benefits
The Solution: To create an evil, central character called 'The Tax Monster' -- a personification of the much-dreaded taxes to tie the entire campaign together. The purpose of the campaign was to debunk common tax issues an individual faces, help them through the process, and of course, make them laugh.
Bajaj Allianz won the Best Use of Social Media in Marketingaward at the National Awards for Marketing Excellence 2015 organised by CMO Asia for the campaign.
Amnesty International India
We assisted Amnesty International India in carrying out a variety of social rights campaigns that were running simultaneously, ranging from the Bhopal Gas tragedy, to the 1984 riots.
Smarter Cities by Schneider Electric
We created a range of content pieces as well as engagement activities for Schneider Electric's 'Smart Cities' campaign. Apart from social media posts and contests, we also created EDMs, newsletters and an e-magazine.
DTDC's 25 Years' Celebration
DTDC decided to launch a year-long campaign on completing 25 years as a leading courier and logistic service in India and abroad. Which meant a series of consecutive activities on social media including videos, games, contests, surprises, and offline events & competitions. We created a campaign around a short film produced by DTDC (Sapnon se Aage), followed by 'Joy of Giving', a crowd-sourced campaign to send gifts to underprivileged children through DTDC.
#NowInTen by Ola cabs
Ola cabs wanted to launch a campaign after launching their service in 10 cities. This gave rise to the 10-day-long #NowInTen campaign, predominantly conducted on Twitter, that involved a range of engagement activities, that garnered an enormous response from the audience. The campaign involved contests built around the number '10' that were fun, easy and quick.
ULIPedia by Bajaj Allianz Life Insurance
The Challenge: ULIPs, as a life insurance and investment option, are not preferred usually due to the various risks attached to them. The objective was to educate the audience about ULIPs and make them realize the benefits of choosing them in a way that is both interesting, and simple.
The Solution: We created a one-stop destination for all things related to ULIPs called ULIPedia, and actively promoted it through a campaign using articles, social posts, contests, videos, infographics and minimal posters.
Bajaj Allianz won a MOBBYS award for Best Use of Social Media Marketing for the campaign in 2014.
